WHAT IS DATACASTING AND OPEN NARROWCASTING?
Datacasting and open narrowcasting are forms of free to air digital terrestrial television which are limited by legislation to:
- in the case of datacasting, providing information, educational and advertising content
- open-narrowcasting, content that is either restricted appeal or limited audience reach.
The DIGITAL FORTY FOUR services not only offer the functionality of traditional television services but also of new information based services utilising the capacity for a viewer to select at will from a range of “interactive” menus to obtain the information they are seeking.